Email marketing is a powerful digital marketing strategy that involves sending targeted emails to a group of subscribers or potential customers. It allows businesses to connect with their audience on a more personal level, delivering relevant content, promotions, and updates directly to their inbox.
Effective email marketing campaigns are built on understanding the preferences and interests of the audience, segmenting email lists accordingly, and crafting compelling and engaging content. With the right approach, email marketing can drive customer engagement, nurture leads, promote brand loyalty, and ultimately increase sales and conversions.
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