17 Sep, 2025
In today’s digital age, people have less patience than ever, and your website is often their first impression of your business. If your site is overloaded with design clutter, confusing navigation, long load times, or features nobody asked for, you’re likely losing potential customers or clients before they even get started.
Here’s why "simple is better", and what you can do to keep your website clean, effective, and customer-friendly.
Nothing drives visitors away faster than a slow website. Overloaded images, unnecessary widgets, and heavy plugins can drag down performance, frustrate users, and cause them to click away before they even see what you offer.
At Simple Website Creations®, we take a different approach. We build custom built websites, meaning you’re not stuck with the constant plugin updates and performance issues that other common platforms often create. We also optimize your images for faster loading and host your site on very efficient, reliable servers. The result? A site that loads quickly, performs consistently, and gives your customers a seamless experience, whether they’re in Fargo-Moorhead, Detroit Lakes, or browsing on the go from anywhere.
Overcomplicated menus, too many dropdowns, or unclear labels confuse web guests. If someone can’t immediately tell how to contact you, learn your services, or see your work, they probably won’t go digging for it, and may just move on to one of your competitors.
Best practices:
If your website doesn’t look good or function properly on a phone or tablet, you’re losing potential customers. Tiny text, buttons that are hard to click, or layouts that break on smaller screens instantly frustrate users, and most won’t stick around.
At Simple Website Creations®, every site we build is designed to be fully responsive, meaning it adapts seamlessly to different screen sizes. Whether your customer is on a laptop at home in Fargo, a tablet in Grand Forks, or a phone while running errands in Detroit Lakes, they’ll get a clean, easy-to-use experience. This not only creates a smoother user experience but also boosts your visibility in Google search results, since mobile-friendliness is a key ranking factor.
Having good photos, consistent branding, easy-to-read text, and clear calls to action builds credibility. If your site feels “busy” or the content is unclear, visitors might question whether you pay attention to detail, something incredibly important for websites, logo/branding, print, photography, etc.
Simplifying your website doesn’t mean sacrificing creativity, personality, or visual appeal. In fact, simplifying your site enhances the look and functionality. Clean layouts, purposeful content, and thoughtful design elements make your brand stand out more, without overwhelming visitors.
At Simple Website Creations®, we believe the best websites are both beautiful and easy to use. When you cut the clutter and focus on what matters most, your site not only looks more polished but also creates a better experience for your web guests. The result is a website that’s attractive, professional, and most importantly, effective.
Simple Website Creations® is a digital marketing agency that can help you with numerous digital marketing projects such as websites, social media marketing, Droid & iOs application development, and more. Please give us a call at 218-297-1500 (Ext. 1) or Contact Us today to get started!